Revitalash was developed by oculist Michael Brinkenhoff. He developed the eyelash serum for his wife, Gayle, who was recovering from breast cancer. The chemotherapy had caused damage to her eyelashes, which were now thin and fragile. Brinkenhoff wanted to develop a formula to make Gayle’s eyelashes look full and healthy once again. Together with cosmetic scientists a serum was developed that actually improves eyelash quality. Gayle’s eyelashes were not only restored, but more beautiful than before. The story started with a single product, the eyelash serum, but this has since led to more products aimed at the improvement of the hair: eyelashes, eyebrows and the hair on your head.