To launch Sleek MakeUP and OGX on the Belgian market, a large number of journalists and influencers were invited to experience the exotic OGX shampoos and the qualitative, highly pigmented Sleek MakeUp products. A Sleek MakeUP Artist created a step-by-step rebellious look to showcase the high performance products. Guests also enjoyed the sensory experience of the new OGX launches. Furthermore, the event generated social media buzz thanks to the instagrammability of the decorations and both brands were enthusiastically welcomed by the press.